Century Properties Group’s (CPG) first-home residential venture PHirst is set to launch two more projects for the remainder of the year, bringing its total portfolio to 21 active developments. Early this November, PHirst broke ground on its inaugural venture in the Visayas Region via PHirst Park Homes Bacolod, marking a step forward to achieving nationwide presence.
Last week, CPG announced PHirst Park Homes Inc. (PPHI) has successfully completed the launch of 15 projects it committed to deliver when the company as formed in 2017. In 2022, mother company
CPG established a wholly-owned subsidiary, Century PHirst Corp. (CPC), to expand its market presence by entering the socialized and economic housing, as well as mid-income residential markets.
The expanded market broadened offerings under new brands: PHirst Sights Bay for socialized and economic segments, PHirst Editions Batulao catering to the mid-income market, and PHirst Centrale Hermosa–a mixed-use township encompassing residential (Impressions), commercial (Fairgrounds), and retail (Boroughs) establishments.
This expansion significantly widened PHirst’s price point offerings, ranging from P580,000 to P8 million.
PHirst continues to thrive in its core affordable product line (P1.5 to P3.5 million) as it launched its first community in Nueva Ecija with PHirst Park Homes Gapan, followed by the opening of PHirst Impressions Batulao in Nasugbu, Batangas in the first and second quarter of 2023, respectively.
“We are committed to addressing the housing needs of first-time homebuyers as well as to explore further expansion opportunities. Now as the sole owner of PHirst, which caters to our core price point, and with our expansion into new brands broadening our product and price offerings, we now have a platform to address the entire spectrum of the country’s housing backlog,” said Marco Antonio, CPG president and chief executive officer.
