NGCP improves lives in host communities
The National Grid Corporation of the Philippines (NGCP) through its corporate social responsibility (CSR) initiatives under its Corporate Initiatives and Advocacies Division, has been empowering lives, fostering education, providing access to healthcare, and enhancing livelihood in communities where it maintains critical power infrastructure.
“Through CIAD, we address the development needs of our partner communities by implementing projects that enhance residents’ quality of life, empower their capabilities, and safeguard the environment,” said Anthony Almeda, NGCP president and CEO.
Through its scholarship program, the company in partnered with 26 State Universities and Colleges (SUCs) nationwide to support 400 academically qualified yet financially challenged students from NGCP host communities. NGCP also runs a scholarship for Indigenous People (IP), currently supporting 11 college students from the IP communities.
Through the Gamit ni Bulilit (GnB) program, NGCP has distributed essential school items to 400 schools, benefiting 100,000 learners nationwide. Recently, the NGCP turned over school items to regional offices of the Department of Education, including the Bangsamoro Autonomous Region in Muslim Mindanao.
n Barangay Zone 1, Sta. Cruz, Davao del Sur, the newly built health center provides residents access to medical services.
In Batangas, a multi-purpose covered court in Barangay Tres serves as a venue for various activities, from sports events to town meetings, fostering a sense of unity and camaraderie among residents.
NGCP’s Grassroots Rice-Based Agro-Enterprise Integrated Sustainability project shows its commitment to sustainable agriculture. Collaborating with the World Wildlife Fund (WWF-Philippines), the NGCP held a technology demonstration site for smallholder rice lands, aiming to help them achieve higher productivity and income.
The Wildlife and Nature Guardians (WINGS) Project is dedicated to protecting endangered species such as the Rufous-headed Hornbill and the Negros Bleeding-heart Pigeon.
Communities in the Greater Negros-Panay Faunal Region are also learning about the importance of biodiversity
Through its Calamity Affected Relief Efforts project, NGCP has brought life-saving aid to countless families in the aftermath of major storms and other disasters.
The company’s infrastructure projects, such as the Community Water System Project (CWSP) in Barangay Maria Cristina, Balo-I, Lanao Del Sur, have also made a significant impact, providing residents access to a reliable supply of potable water.
Environmental awareness turns into fun learning activities
Lopez-led First Gen Corp. has turned its environmental awareness program into fun learnings activities to help elementary students in its host communities understand the complex concepts and issues about climate change in simple terms.
First Gen has added to its Create for the Climate (CFTC) program storytelling sessions and interactive games about the environment and climate change to help simplify difficult climate concepts and transform these subjects into engaging and exciting learning experiences for pupils.
Following these sessions, students prepare creative presentations showcasing their enhanced understanding and unique perspectives on climate science.
Under the CFTC program, rewards are also given to pupils who implement climate action projects (CAPs), for their schools and communities. The rewards include medals, school supplies, grocery packs and gift certificates. To further encourage more environmental initiatives and elevate the CAPs, First Gen offers seed funds to schools with the winning and most innovative projects.
Over 600 students in 52 groups from Batangas City, Nueva Ecija, Camarines Sur, Bukidnon and Agusan del Norte accepted the challenge by drawing up their CAPs. Most of the CAPs reflected the schoolchildren’s awareness about the need to keep the environment clean. The projects produced items, such as plant boxes, plant guards, trash containers and eco-bricks, from discarded materials the schoolchildren gathered from their garbage collection drives.
PTAA stages first-ever TravelTour Expo to VisMin
The Philippine Travel Agencies Association (PTAA) is brining its its much-awaited TravelTour Expo to Visayas and Mindanao.
The first TTE VisMin–the biggest travel event ever staged in the Visayas and Mindanao regions–is set on July 19 to 21 at the Limketkai Atrium in Cagayan de Oro City.
The three-day expo will be a one-stop platform for travel enthusiasts to connect and explore a vast array of travel opportunities and special travel deals.
Over 50 exhibitors, including airlines, hotels, resorts, and tourism boards, will showcase their offerings through interactive exhibits and engaging booths. Exclusive discounts on flights, accommodations, and tours await expo-goers. Attendees can also expect exciting destination packages and insightful information from travel experts.
PRULifetime Income offers 5% guaranteed payouts
Pru Life UK has introduced PRULifetime Income — its latest traditional insurance product which provides a guaranteed 5 percent annual payout for life and 200 percent lifetime protection for the family.
Policyholders can enjoy a guaranteed 5 percent yearly payout to fund family needs such as major purchases, education expenses, business needs, or retirement. The annual payout is equivalent to 5 percent of the sum assured and is payable from the end of the 6th policy year or until maturity, regardless of market conditions.
PRULifetime Income offers more comprehensive financial protection with its 200 percent insurance coverage. Till age 100, the insured can leave a double financial safety net for their loved ones no matter what happens.
Payable for 5 or 10 years, the minimum coverage amount is P250,000. This product is the ideal option for parents planning for their child’s education, individuals with big purchase plans or travel goals and those who want a financially secure retirement.
PRULifetime Income can also provide non-guaranteed dividends starting at the third (3rd) policy year and can be paid in cash, applied to premium due or left to accumulate interest set by the company.
ArdentComm wins at Asia Pacific Stevie Awards
Ardent Communications (ArdentComm) has been conferred the prestigious Bronze Stevie Award for Most Innovative Public Relations Agency of the Year at the 2024 Asia Pacific Stevie Awards.
This recognition follows ArdentComm’s 2023 finish as a finalist for “Philippines PR Agency of the Year” at the Campaign’s Agency of the Year Awards, solidifying its position as one of the top PR agencies in the region.
The award celebrates ArdentComm’s achievements that are built on the collective effort of its dedicated team, media partners, key opinion leaders, and valued clients.
One of the most recent campaigns that the ArdentComm team did with Spotify, a retainer client since 2022, was Kalye X. Bringing Spotify’s Kalye Hip-Hop playlist to life, Kalye X brought together artists, fans and the community to push the boundaries of Pinoy Hip-Hop.
The campaign was recently recognized as a Bronze Winner for Best Music Marketing Campaign at the 2024 Festival of Media Asia-Pacific Awards.
Cobra Energy Drink empowers #TeamLakas
Cobra Energy Drink, together with TESDA NCR-PAMAMARISAN District Office, launched the “Tatag sa Pagtupad ng Pangarap Kasama ang TESDA” program.
This program aims to support #TeamLakas beneficiaries with long-term livelihood opportunities, particularly the currently underemployed, unemployed, and displaced workers who are part of the “Tulong Panghanapbuhay sa Ating Disadvantaged / Displaced Workers” (TUPAD) program of the Department of Labor and Employment (DOLE).
#TeamLakas, Cobra Energy Drink launched on Labor Day the new program designed to help and support #TeamLakas beneficiaries in their continuous efforts to improve their lives.
As Cobra’s partner for this initiative, TESDA NCR — PAMAMARISAN District Office will offer scholarships or free training and assessment in courses chosen by TUPAD beneficiaries from the DOLE-PAMAMARISAN Field Office. This program allows the beneficiaries to select their own courses according to their skills and interests that can assist them in acquiring diverse skills and securing more stable and long-term livelihoods.. Some of the courses they can choose from include heavy equipment operation, tile setting, computer systems servicing, events management services, contact center services, and caregiving, many others.
Mountain Dew Ph bags a Cannes Lion
BBDO Guerrero brings home an Audio & Radio Bronze Lion (Sound Design) for Mountain Dew Philippines’ radio material ‘Play The Dew: Dew Battle.’ It also received a Shortlist recognition for Audio & Radio (Consumer Goods).
The spot emulates a realistic gaming scenario, using only one word: ‘DEW’ – the nickname for the brand popularly used by gamers. At the heart of the idea is the use of sound to link the brand with one of its core audiences. To achieve this BBDO Guerrero worked with sound designers, voice talents, and musicians to create authentic gaming audio environments using only the human voice, vocalizing a single word.
Ray Pine, marketing director for Mountain Dew said: “This radio campaign exemplifies a simple yet brilliant idea that creates an unforgettable connection and reinforces the brand’s popularity among the gaming community.”
The audio-led idea is part of a bigger campaign designed to boost the brand’s positioning as the Philippines’ official Game Fuel.
