ACTRESS Heart Evangelista solidified her status as a global fashion powerhouse at the Spring/Summer 2025 Paris Fashion Week, where she ranked as one of the top celebrities, according to data from Launchmetrics.
A beloved figure among designers and fashion houses, Heart was responsible for a staggering $10.6 million in Media Impact Value (MIV). Her presence at some of the most coveted shows, including Louis Vuitton, Loewe, and Dior, helped position her as the leading celebrity voice from the Philippines at the prestigious event.
Closely following Evangelista in the ranking was Thai superstar Apo Nattawin, whose attendance at the Dior show garnered him $10.2 million in MIV. In third place was Filipino beauty queen Pia Alonzo Wurtzbach, who also made waves at Paris Fashion Week with a total MIV of $7 million.
Newcomer Freen Sarocha, a rising Thai actor, made an impressive debut on the Parisian fashion scene, accumulating $5.9 million in MIV. South Korean actor Nam Joo-hyuk rounded out the top five, contributing $5.7 million in MIV.
Overall, Heart Evangelista’s presence and impact at Paris Fashion Week highlight her continued relevance in the global fashion scene, where she stands alongside other major names from Asia, such as Apo Nattawin and Nam Joo-hyuk. The strong showing of Asian celebrities, particularly from the Philippines, Thailand, and South Korea, underscores the growing influence of the Asia Pacific region in the world of high fashion.
