“We are heartened to be a part of the inspiring journeys of our sellers, and hope their stories can give other local businesses and aspiring entrepreneurs the confidence to pursue their dreams in the year ahead,”
Online selling platform Lazada ended 2021 with inspiring stories of local sellers which it had help innovate by providing the tools and skills they need to thrive in the digital economy.
From electronic commerce basics such as front and back-end management, to equipping sellers with a powerful array of tools and resources to reach even more customers both locally and abroad, Lazada helps local brands and business find their fullest potential online.
“Constantly innovating to enable our partners and micro, small and medium enterprises to scale their operations easily and grow their businesses online is at the heart of our mission at Lazada. We are heartened to be a part of the inspiring journeys of our sellers, and hope their stories can give other local businesses and aspiring entrepreneurs the confidence to pursue their dreams in the year ahead,” said Carlos Barrera, Lazada Philippines chief operating officer.
Barrera said providing real opportunities and resources for brands and sellers to build a digital presence and engage their customers through Lazada’s technology and logistics capabilities also drives the growth of the country’s digital economy.
Storage Solutions cited that onboarding with Lazada has been a key move in helping their business recover from the effects of the pandemic.
Since 2008, the homegrown brand has specialized in affordable travel accessories like carry-on luggage and travel organizers thanks to a growing community interest for traveling, and went on to open five brick and mortar locations.
However, in 2020, the business saw a slowdown in demand as pandemic restrictions halted travel plans, impacting operations of Storage Solutions’ physical stores. This prompted the company to shift sales channels online and to focus on the Lazada store.
Mastering online selling within a short period of time was not without its challenges.
Storage Solutions initially had only 275 followers on the Lazada store in March 2019, and had little to none brand visibility online.
Storage Solutions made the digital plunge during the pandemic with Lazada which helped the company in brand positioning through local campaigns such as the Love Local Sale and mega campaigns such as 12.12.
Today, Storage Solutions is recognized as an affordable and proudly made-in-Philippines brand that promotes a clutter-free lifestyle. To date, the brand nearly 8,000 followers on her Lazada store.
Plant care and supply store Touch of Green MNL noticed that with the onset of the lockdown in 2020 due to the pandemic, gardening was growing in popularity, and decided to start selling gardening products on social media. It signed up on Lazada not long afterward, specializing in products such as plant boosters, fertilizers, and soil conditioners on her online store.
The company cited voucher promotions and customer engagement management as two of the most helpful features for closing sales. From a one-man team back in 2020, Touch of Green MNL is now comprised of 11 staff and has also acquired a new warehouse for the growing assortment.
In March 2020 when enhanced community quarantine was imposed, Bong & Josie Food Manufacturing closed its store and migrated to Lazada for its bestselling adobong mani.
The company cited Lazada’s Sponsored Affiliates as one of the most useful tools for the store, increasing sales and traffic. Today, the online store, makes around P60,000 a month.
The company now also sells other food items in both offline and online stores.
