Real estate platform Lamudi Philippines, now on its seventh year in the industry, sees growth in overseas market despite the pandemic.
Lamudi said its new parent company EMPG, one of the leading digital classifieds groups in the Middle East-North America, South Asia and Southeast Asia, has enabled the company seize opportunities in overseas demand while continuing to strengthen its presence in the Philippine real estate market.
The digital classifieds giant owns and operates various online marketplaces, including Bayut in the UAE, Saudi Arabia and Jordan, Zameen in Pakistan, Bproperty.com in Bangladesh, Mubawab in Morocco and Tunisia, and Kaidee in Thailand. It owns and operates Dubizzle in the UAE, OLX Pakistan, OLX Egypt, and OLX Lebanon.
EMPG’s acquisition of OLX raised its valuation to $1 billion.
According to Lamudi’s trend report, Hotspots Unwrapped: 2020’s Most Popular Locations, Singapore, Dubai, Doha, Abu Dhabi, and Riyadh drove the strongest overseas interest in Philippine properties in 2020.
The report added the most active property market segment was the millennials.
The age bracket of 25 to 34 represented the highest number of pageviews, accounting for 30.58 percent. The most motivated, on the other hand, were the generations older, 45 to 54, fueling the greatest number of leads, 28.60 percent.
Overseas pageviews on Lamudi saw a 17 percent year-on-year growth in 2020, despite the setbacks brought on by the pandemic.
