EDAMAMA is thrilled to announce its grand endeavor to make the ‘ber months’ unforgettable for Filipino families.
The Philippines’ premier online-to-offline parenting platform proudly presents “The Family Expo 2023,” the country’s most extensive independent expo event of the year.
From September 15 to 17, 2023, the SMX Mall of Asia will magically transform into a vibrant Christmas Candyland, heralding the start of the nation’s most cherished and festive season.
A beloved family tradition, The Family Expo seamlessly blends shopping, exploration, and exhilarating activities for family members of all ages. This year, edamama is adding an extra dash of sweetness with the enchanting theme, “Sweetest Countdown.” The event will launch the quarter-long Christmas celebrations with a spectacular array of fun activities, irresistible deals, and delectable treats.
Bela Gupta, co-founder of edamama, shared her excitement, stating, “We are delighted to present an enjoyable shopping and educational event for Filipino families. The Family Expo goes beyond being an event; it is a space where families can come together to share joyful experiences, forge lasting memories, and secure exciting deals well ahead of the holiday shopping frenzy!”
“The Family Expo 2023” will offer a diverse range of engaging and entertaining activities, including exclusive deals with discounts of up to 90 percent on over 10,000 products from more than 250 trusted brands catering to mothers, babies, kids, and households; kid-friendly play zones and appearances by beloved mascots; raffles with prizes worth a staggering P300,000-plus; loot bags filled with delightful treats valued at over P1,000; and special appearances by celebrity mothers such as Iza Calzado, Bianca Gonzalez, Vien Iligan, and Ciara Magallanes.
Over 250 trusted and beloved brands, including Akeeva, Anko, Beach Hut, bean, Cetaphil, Dirtbugsun, Doona, EQ, Focus Global (Instant Pot), Graco, Johnson & Johnson, Joie, Looping, Pampers, Pigeon, Poled, Safety 1st, Tiny Buds, and Uni-Love, will provide exclusive discounts of up to 90 percent over the course of three days. The event is co-presented by AirAsia, Barbie, Chicco, GCash, Grab Unlimited, InLife, and The Medical City.
Renowned Filipina actress and brand ambassador, Iza Calzado, expressed her enthusiasm for the event, stating, “The Family Expo truly embodies the essence of Filipino family values, which resonates deeply with me as a new mother to Deia. It’s a wonderful opportunity for families to celebrate the start of the festive season together.”
Nish D’Souza, co-founder of edamama, shared his anticipation, saying, “Our goal with The Family Expo 2023 is to offer an experience that not only provides fun and entertainment but also brings families closer. We are thrilled to kickstart the Christmas season with this event, marking it as a sweet beginning to the festive ‘ber months.”
Attendance is free, but attendees are encouraged to pre-register for a chance to win a delightful surprise gift at the event. Register at [https://docs.google.com/forms/d/e/1FAIpQLSc7STQF2Dt8SDVowiqd6m2oH-z5PfdhjzFFLT4-KyIGaOGG7Q/viewform.
Stay updated on edamama’s activities and offers by following their official channels on TikTok, Instagram, Facebook, and their website. You can also visit their stores at SM Southmall in Muntinlupa, Glorietta Mall in Makati, and their soon-to-open location in Robinsons Magnolia. Download the edamama app from the Apple App Store, Google Play Store, and Huawei AppGallery.
