With candor and excitement, Joey Ayala kept audiences laughing while reminiscing the colorful and meaningful moments he and his group Ang Bagong Lumad experienced in the CCP’s Outreach and Exchange Program along with other unforgettable experiences he was thankful for in his acceptance speech at the recent Gawad CCP Para sa Sining event.
“Napakatingkad na karangalan ang mabilang sa mga mandiriwang nakapag-ambag sa paglinang ng sining at kultura dito sa ating bayan,” said Ayala.
“Mga apat na dekada na po kaming lumilikha at nagpe-perform at napakaraming musiko na rin ang naging kasama sa banda at sa ibat-ibang proyekto,” he recalled. “Di po kami nabuhay bilang artist nang ganitong katagal kung wala yung jumpstart energy na dumaloy mula sa Sentrong Pangkultura ng Pilipinas.”
A distinguished composer, singer, musical director, and writer, Ayala received the Gawad CCP Para sa Sining, the highest accolade given by the Cultural Center of the Philippines, celebrating artists who have consistently produced outstanding works or evolved distinct styles that contribute significantly to their art forms.
The Gawad CCP Para sa Sining recognizes Ayala for his exceptional contributions as a composer, songwriter, and singer, particularly for popularizing indigenous instruments in contemporary music, which contributes greatly to the development of Philippine music.
Known for his unique blend of folk-rock and traditional Filipino sounds, Ayala incorporates indigenous instruments such as the T’boli hegalong, the bamboo jaw harp (kubing), and the kulintang (an eight-piece gong set) into his music.
By merging these traditional elements with modern instruments like electric guitars, synthesizers, and drums, he crafts a distinctive folk-rock style that resonates deeply with audiences. His notable songs, including “Karaniwang Tao” and “Magkaugnay (Ang Lahat ng Bagay),” showcase this innovative fusion.
Ayala views the award as a validation of his work’s alignment with evolving creative art directions and its role in encapsulating and advancing cultural identity.
Since beginning his career in 1982 with an album recorded in a makeshift studio in Davao City, Ayala has produced ten albums, six singles, and significant works for ballet and rock operas. His tenure as Chairman (2008—2010) and Vice-Chairman (2011—2013) of the National Committee on Music, under the National Commission for Culture and the Arts, further underscores his commitment to the field.
When asked what is probably his landmark masterpiece, Ayala highlights his 1992 Filipino ballet Encantada, produced by Ballet Philippines with choreography by National Artist Agnes Locsin.
“My work has passed a filtering system that is designed to encapsulate identity and at the same time act as a platform for further evolution. I am not conservative in the sense of presenting something traditional. I’m conservative in the sense of acting out a creative evolutionary impulse which is traditional to people,” enthused Ayala.
In 2013, Ayala entered the second Philippine Popular Music Festival as a composer and interpreter for “Papel,” one of its 12 finalists. He previously participated in 2012 as an interpreter for the song “Piso,” composed by Kristofferson Melecio. In 2014, he was featured in the BBC Travel episode featuring the Philippines.
Ayala draws inspiration from a wide range of sources, reflecting an interaction between his inner world and external stimuli. He describes his creative process as a dynamic blend of stimulus and response with a social-political edge.
For Ayala, arts are always evolving. In recent times, Ayala has delved into new technologies, building a personal studio to cultivate strong work habits and embrace his evolving artistic journey.
“When there is something that comes to my attention, it could be anything. It’s an interaction between my internal world and the external world. It is not a particular nor is it a particular mental state. It is always a combination of stimulus and response. It has a social-political statement,” shared Ayala.
His practical advice to aspiring young musicians: “If you have the luxury of working with a good teacher, I advise getting a good one.”
Aside from Ayala, other recipients of the Gawad CCP Awards this year included Generoso “Gener” Caringal, Maria Lea Carmen Salonga, Jose P. Lacaba Jr., Miguel “Mike” De Leon, Mario O’Hara (posthumous), Julie Lluch, Gino Gonzales, Loboc Children’s Choir, Marilyn Gamboa, with awards to the late Sen. Edgardo J. Angara and the late Zenaida “Nedy” R. Tantoco.
The Gawad CCP Para sa Sining awards ceremony was held on September 20 at the Samsung Performing Arts Theater in a special concert gala celebrating the CCP 55th Anniversary.
