Jollibee Foods Corp. has opened its first Jollibee store in Wales in its capital, Cardiff.
Wales is one of the four countries comprising the United Kingdom (UK) which has a $1.4 billion fried chicken market, and the opening is in line with the company’s thrust to expand across the UK and Europe with 50 stores within five years, the company said.
Ernesto Tanmantiong, Jollibee Group chief executive officer, said the Jollibee Cardiff branch is the company’s “continued commitment to expand across Europe and bring our delicious Chickenjoy to more people around the world.”
The store is Jollibee’s sixth store in the UK.
The new restaurant is located on the corner of Queen and Charles streets in the heart of Cardiff’s prime pedestrianized area.
“The restaurant is housed in an impressive two- story corner building that is painted deep purple, with one side of the building showing a wall mural in line with the brand’s colorful new store design,” it said.