Chinese brands dominate MIAS 2024

April 9, 2024

MIAS launch ceremony at SMX Convention Center. (MIAS handout photo)

IT WAS an invasion of some sort. Chinese automotive brands made a show of force at the 2024 Manila International Auto Show launching or displaying no less than 100 vehicles between 21 automotive makes from China.

To put this in context, this year’s show had 30 brands displaying their cars, with 165,000 visitors in attendance. Run for the first time in two venues–the World Trade Center and the SMX Convention Center, the 19^th MIAS was a first for the premier auto show.

MIAS opening ceremony at SMX. (MIAS handout photo)

Chinese automakers BAIC, BAW, Bestune, Changan, Chery, Dongfeng, FAW, Foton, GAC, GWM, Hongqi, Hycan, JAC, Jetour, JMC, Lynk & Co, Kinglong, MG, Omoda & Jaecoo, Seres, and Weichai outnumbered the Japanese brands Mitsubishi, Nissan, Subaru and Suzuki, the sole American car maker Chevrolet, Korean top brand Hyundai, the French Peugeot and the Dutch DAF trucks.

GAC brings in 2024 Emkoo Hybrid

GAC Motor distributor Astara Philippines has debuted the Emkoo Hybrid at the 2024 Manila International Auto Show (MIAS), marking the brand’s first hybrid model offering in the Philippine market. The Emkoo Hybrid retains the concept-inspired styling of the standard model while introducing an electrified powertrain.

The Emkoo Hybrid features a 2.0-liter Atkinson cycle four-cylinder engine paired with an electric motor. The engine produces 140 PS and 180 Nm of torque, while the integrated motor increases total system output to 238 PS and 300 Nm of torque. This represents a significant power boost over the standard 1.5-liter turbocharged Emkoo model. Power is delivered to the wheels via a 2-speed dedicated hybrid transmission (DHT).

Visually, the Emkoo Hybrid shares the same striking design language of its turbocharged counterpart, with subtle distinctions such as hybrid badging and unique alloy wheels. Notable exterior features include sleek LED headlights, a bold front grille, sharp LED taillights, and a dynamic overall silhouette.

The interior of the Emkoo Hybrid mirrors the layout of the regular model, featuring a flat-bottom steering wheel, digital instrument cluster, a tablet-inspired touchscreen system, a high-tech center console, and full leather upholstery. It is scheduled to go on sale in the Philippines in June 2024. No price has been announced yet.

Great Wall Motors unleashes the popular Ora EV

GWM Philippines, under the distributorship of Luxuriant Automotive Group, Inc. (LAGI), expands its lineup with the introduction of its first fully-electric vehicle for the Philippine market and the preview of its upcoming new energy vehicles.

The Ora 03 500 in Blush Beige and Hamilton White Exterior Color Combination.

The ORA 03 is GWM’s newest offering for the Philippine market, and also the first fully-electric vehicle in its lineup. It is available in two variants, the ORA 03 400 and ORA 03 500. With a 48 kWh battery pack on the 400 variant, it can drive up to 310 kilometers on the WLTP cycle. On the other hand, with a 63 kWh battery pack on the 500 variant, it can drive up to 420 kilometers on the WLTP cycle.

GWM Philippines also previewed its upcoming plug-in hybrid electric vehicles (PHEV)–the WEY GaoShan luxury MPV and Haval MengLong compact SUV. Both these models are powered by 1.5-liter turbocharged gasoline engines paired to an electric motor.

A compact SUV for the price of a subcompact sedan? That’s the GWM Haval M6 which will be available in the coming months. This compact SUV will be GWM’s entry-level SUV for the Philippine market.

The TANK 300 wears soft curves and flowing lines for a tough, commanding design language. Its front fascia is characterized by a rectangular, three-slatted grille, matched with horizontal LED Daytime Running Lights that run along the center of the rounded LED Headlamps, creating a distinctly modern twist on off-road SUV designs of the past.

MG’s P4.5 million Cyberster Sports EV now available

MG Philippines pulled out the biggest surprise with the official unveiling of the MG Cyberster electric roadster. The Cyberster blends classic roadster traits with an all-electric powertrain for a thrilling driving experience. Pre-orders for this eye-catching EV are now being accepted, with MG announcing a suggested retail price of approximately P4.5 million.

Two electric motors drive the MG Cyberster, delivering a combined output of 544 horsepower and 720 Nm of torque. This enables blistering acceleration from 0-100 km/h in 3.2 seconds and a top speed of 200 km/h. MG claims a maximum range of 446 km (WLTP cycle) from the 77 kWh battery pack.

The Cyberster’s sporty aesthetic includes a long hood, sculpted lines, and striking LED headlights and taillights. Attention-grabbing scissor doors add a unique, high-performance touch, while 20-inch alloy wheels complete the look. Red leather upholstery and an abundance of technological features define the interior. These include a digital instrument cluster, a touchscreen infotainment system (compatible with Apple CarPlay and Android Auto), and a premium Bose sound system. Zero gravity seats, ambient lighting, and a Ferrari-inspired steering wheel highlight the focus on driver comfort and engagement.

Omoda & Jaecoo finally arrives

Omoda & Jaecoo and two separate brands that seem to be inseparable. At the 19^th MIAS, Omoda launched the 5 and the pure electric 5 EV, while Jaecoo, debuted the high-end J7 and luxury J8 off-road SUVs. Their diverse lineup highlights the direction of future transportation modes.

The brands also revealed their Philippine market strategy, “Global Brand, Filipino Centric,” which emphasizes a comprehensive product lineup and an operation philosophy focused on tailoring the experience to the Philippines.

Omoda & Jaecoo occupied an 800-square-meter space showcasing both cutting-edge technology and off-road capabilities.

Over the past year, the brands’ global export sales exceeded 160,000 vehicles, gaining popularity in nearly 20 countries and regions. Omoda focuses on user-centric, future-oriented design and intelligent technology, also expanding its presence in the new energy sector for green mobility. Jaecoo emphasizes the creation of high-performance, all-terrain SUVs built for adventure.

The four new models drew much attention at the show. The all-electric E5, with its claimed long range and focus on aerodynamics and noise reduction, aims to be a leader in the Philippine Electric Vehicle market.

The immersive display also included lifestyle products such as bicycles, eco-friendly apparel, and camping gear, highlighting the brands’ vision of extending beyond the vehicle and into personalized ecosystems for users.

Popular Filipino artist Silent Sanctuary made a surprise appearance, performing classic songs during the unveiling of the star models. Additionally, a test drive event allowed users, media, and dealers to experience the Omoda 5 and Jaecoo 7 firsthand.

The brands’ MIAS participation is a major step in their Philippine market strategy, opening direct communication with consumers. They plan to launch retail sales in the second half of 2024, with pre-selling activities starting in June 2024.

UAAGI shows off two new brands, reinforced Chery line up

United Asia Automotive Group Inc. (UAAGI) made waves at the 2024 MIAS with its four brands–mainstays Chery and Foton being joined by Lynk & Co. and a major re-launch of the BAIC brand. These four brands, plus the introduction of Mutt Motorcycles, cements its position as a formidable player in the Philippines.

It’s showing at MIAS, which can easily be the largest simultaneous launch of vehicles across three brands under UAAGI, in the show’s history. The company’s ambitious showcase featured a diverse selection of new models from both BAIC and Chery, demonstrating a commitment to providing Filipino consumers with an unparalleled range of choices.

BAIC returns stronger

BAIC formerly under a different group was reorganized by UAAGI putting emphasis on affordability and innovative technology, introduced a compelling lineup of vehicles designed to appeal to various market segments. A new compact SUV, boasting a sleek design and packed with modern features, promises to be a hit among young families and city dwellers seeking a stylish and practical ride. For those in need of more space and versatility, BAIC unveiled a spacious mid-size SUV, well-appointed to deliver both comfort and adaptability.

Demonstrating its dedication to sustainable transportation, BAIC also premiered a range of electric vehicles. These new EV models highlight the brand’s advancements in battery technology and electric powertrains, positioning BAIC as a forward-thinking player in the growing EV landscape.

“We are incredibly excited to introduce this fresh and comprehensive lineup of BAIC vehicles to the Philippine market,” declared Rommel Sytin, UAAGI Chairman. “Our goal is to offer Filipinos a blend of style, practicality, and cutting-edge technology at prices that represent exceptional value.”

Chery revitalizes Tiggo line

Chery highlighted its latest lineup of new energy vehicles, including the Tiggo 7 Pro Plug-in Hybrid Electric Vehicle (PHEV) and the Tiggo 8 Pro PHEV. The fully electric Chery eQ7 also drew significant attention at the Chery booth

To further promote their green initiative, the UAAGI Performance Center offered test drives of Chery’s Tiggo 5x Pro Hybrid, Tiggo 7 Pro Hybrid, Tiggo 8 Pro 2.0 AWD, and Tiggo 8 Pro PHEV models.

The Tiggo 7 Pro PHEV and Tiggo 8 Pro PHEV combine an internal combustion engine with dual electric motors and a 19.27kWh ternary lithium battery. This technology offers drivers a balance between EV mode for shorter journeys and gasoline or hybrid modes for longer distances.

Chery’s prominent display of NEV models aimed to communicate its commitment to leading the future of green mobility. This aligns with the brand’s global vision for new energy vehicle transportation. The Tiggo 7 Pro PHEV carried an indicative price of P1.8-M, while the eQ7 was estimated at P2-M.

Chery Auto Philippines Managing Director Froilan Dytianquin emphasized the QPower technology integrated into all Chery vehicles. “All Chery models are equipped with Chery’s QPower technology to ensure that both technology and sustainability are both present in all its vehicles,”

QPower represents Chery’s global pursuit of efficient, sustainable, and intelligent new energy vehicles, delivering powerful performance while embracing green innovation. “As the brand takes its game to the next level, Chery is starting to complement its current vehicle lineup with new energy derivatives such as Hybrids, PHEVs, and new full Electric Vehicle models,” Dytianquin added.

Lynk & Co. crossovers

Following a preview last month, UAAGI officially made public the Lynk & Co 06 and 01 crossovers.These models represent the automaker’s entry into the Philippine market, one serving as a plug-in hybrid compact crossover and the other a B-segment crossover SUV, respectively.

The 01 PHEV features a 1.5-liter three-cylinder MPI engine paired with a lithium-ion battery and an electric motor. This combination delivers an impressive 262 PS and 265 Nm of torque to the front wheels via a 7-speed wet dual-clutch gearbox. Lynk & Co claims that a full charge provides the 01 PHEV with up to 69 km of all-electric range, and recharging can be done through a Type 2 AC charger. Pricing for the Lynk & Co 01 PHEV is set at P2.338M.

The 01 PHEV comes packed with features, including a full leather interior, a 12.3-inch digital cluster, a 12.7-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto, a large panoramic sunroof, and dual-zone climate control. It also boasts a suite of intelligent driver aids for added safety, such as adaptive cruise control, forward collision warning with automatic emergency braking, lane-keep assist, lane-change assist, lane departure warning, and traffic jam assist.

The turbocharged Lynk & Co 06 utilizes a 1.5-liter four-cylinder turbo engine with direct injection, generating 181 PS and 290 Nm of torque. Power is delivered through a 7-speed wet-type dual-clutch gearbox.

Like the 01 PHEV, the 06 offers a comprehensive list of features. These include a 12.3-inch digital instrument cluster, a 12.3-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto, a flat-bottom leather steering wheel, dual-zone automatic climate control, and a panoramic sunroof.

The sheer scale of this triple-brand launch signifies UAAGI’s strong belief in the potential of the Philippine automotive market. By introducing such a vast and diverse array of vehicles, the company aims to empower Filipino consumers with a wealth of options, catering to their various needs, lifestyles, and budgets.

“MIAS 2024 is a pivotal moment for us,” declared Rommel Sytin, UAAGI Chairman. ” This showcase reflects our deep understanding of the Filipino driver. We’re committed to bringing world-class vehicles, representing the best of both BAIC and Chery, to the Philippine shores.”

With its historic MIAS 2024 showcase, Chinese automakers have firmly established themselves as a major force in the Philippine automotive industry. The “invasion” of a diverse range of vehicles is a common commitment to innovation by all the Chinese brands. It is now for the market to see just how serious they are and how much focus on they will put on customer satisfaction and brand promise to make the brands trusted and prolific in the years to come.

BYD ATTO 3 TEST DRIVE TO BAGUIO: Relieving the anxieties of distance

Raymond G.B. Tribdino

March 26, 2024

The BYD Atto 3 at the Shell ReCharge station in La Union.

TO THIS DAY, there isn’t a pill to cure range anxiety on a pure EV.

I might have found it two weeks ago, labeled as BYD Atto 3. This medication comes at a price of only P1.598 M for the Standard Range Dynamic which tops up at about 420 kms range.

The cars we tested for this BGC to Baguio run and back cost P1.798M and are called the Extended Range Premium which can go up to claimed 480 kilometers on a single charge.

Since there is no medicine against range anxiety, engineers will prescribe controlling it by distance and power available. The packaging in any EV however, does not indicate that, when it comes to beating range anxiety, it really isn’t the assurance of a full charge on the battery or the just the route on needs to take. It requires excellent navigation skills and a vehicle efficient enough to take its range to the fullest and finding some way to “gas up” while on the drive.

For this test drive, BYD invited a couple of media people and content creators, creating teams that were unlikely in the real world.

BGC meet up

The BYD Dolphin. I promised myself my next brand new car will be an EV. For now, this is my choice.

No, the soggy morning air at the parking lot beside AC Centrale didn’t crackle with anticipation. Neither was I going to be behind the wheel of the Atto 3 at the get go. Early on, discovering who I was going to drive with, I decided that they would do most the driving, and I, all the snoring.

“They” were Kyle Liong, a rising car content creator from a channel at bears his name, and Carlos Miguel Divino of YugaAuto.com. (edited, thanks Carlos) Despite my playful attempt to test these Ateneans’ knowledge with my “deep Tagalog,” and history of everything in Philippine motoring since 1992, these young petrolheads were pretty impressive themselves.

Their enthusiasm for cars, both classic and electric, was infectious, and their driving skills equally commendable. Event organizer George Ramirez kept saying that EVs have this characteristic of “filling up with gas” in the way that no internal combustion car can.

Once can say that, all EVs made today, except the trikes, bikes and scooters, have some sort of regenerative energy capablity. BYD’s Atto 3, seems to have dialed in most of what is needed to balance speed, performance, exhilaration and battery life.

And the battery–the much maligned part of any EV–scary for fires and explosions, seems to have found redemption in BYD’s Blade Battery. The Blade is an engineering marvel. A simple yet effective innovation in design with a lot of focus on safety, range, and longevity.

It uses lithium iron phosphate (LFP) battery which is inherently more stable, making it less prone to thermal runaway, a dangerous condition where batteries overheat and catch fire. It also uses the Cell-to-Pack (CTP) Technology eliminating unnecessary modules within the battery pack. This simplifies the structure and reduces the number of potential failure points, enhancing overall safety.

And to both scare the wits out of us and then be reassured after, BYD’s new Senior Manager Mikko David presented a video of the Nail Penetration Test a rigorous industry standard which the Blade Battery passed with A++ rating. While a traditional lithium-ion battery would emit flames and smoke under such a test, the Blade Battery remains stable with minimal temperature increase.

I think more than any technology in the Atto 3, or any EV for that matter, the Blade Battery is the most congruent to safety, at such a level very few EVs can match. The test drive proved that the BYD’s CTP technology allows for more efficient packing of battery cells, leading to a higher energy density compared to traditional LFP batteries. This translates to a longer driving range for electric vehicles (EVs) equipped with the Blade Battery.

This same high power density delivers excellent power output, enabling rapid acceleration and strong performance. BYD claims the Blade Battery offers exceptional durability.

One thing it hasn’t done, it to make EVs noisier.

As we navigated the light BGC traffic, the Atto 3’s peppy electric motor purred silently. The instant torque provided a thrilling surge of acceleration when needed, and the regenerative braking system cleverly recaptured energy during deceleration. This efficiency was crucial, especially considering our ambitious single-charge goal.

The climb ahead

The real test arrived on the relentless climb towards Baguio. Here, maintaining a steady pace proved key. The car’s helpful real-time energy consumption display became our constant companion, a transparent window into the remaining battery life. Thankfully, the Atto 3 held its own. The climb, which could easily drain an EV’s battery, barely fazed this efficient machine.

A quick stopover at the Shell Mobility station in La Union wasn’t entirely necessary, with the battery still comfortably above 40 percent. But it provided a valuable lesson. The fast-charging station, with its 180kW DC ultra-rapid charger, could theoretically boost the battery from 10 percent to 80 percent in under 30 minutes. However, the process itself wasn’t seamless yet, highlighting the need for further infrastructure development.

Refreshed and with a newfound appreciation for the growing network of charging stations, we continued our journey. The scenic beauty of the mountains unfolded before us, a constant reminder of the environmental benefits of electric travel. Unlike traditional gasoline cars, the Atto 3 left behind no trail of emissions, allowing us to experience the fresh mountain air in its purest form.

Pulling into Baguio City with a surprising 23 percent battery remaining was a sweet victory. This trip had not only conquered the fear of range anxiety but also revealed the true potential of electric vehicles for long-distance travel. The Atto 3’s impressive range, combined with strategic planning and the growing network of charging stations, painted a bright picture of a future where electric road trips are not just feasible but truly enjoyable.

The silent hum of the electric motor, the absence of tailpipe emissions, and the car’s advanced driver-assistance features all contributed to a relaxed and guilt-free journey. This experience, shared with the next generation of car enthusiasts, solidified my belief that electric vehicles are more than just a passing trend — they are the future of sustainable and exciting road trips.

What’s not on print:
It’s the driving, not the battery

I think I fooled them to be my chauffers at least 70% of the way up to Baguio. Sitting with them has restored my faith in humanity. In the center is Carlos and on the left is Kyle. Forgive my hair dye, its the equivalent of a 20% charge left in the battery.

So, the question I posed to my two young gentlemen companions, was not would “can we go the distance without running out of battery?” but “can we try to run out of battery before we get to Baguio?”

Now both Kyle and Carlos were old enough to be my children. But like my children they probably weren’t listening to me.

I thought I could push some kind of parental fascism on them to drive aggressively and with some calculated recklessness just to zap the batteries. To my surprise (dismay) they drove diligently and with discipline without expressions of rage against a) idiots with driver’s licenses and b) tricycles who cannot understand “pace” and “right side of the road.”

Throughout the drive they exhibited typical Ignatian discipline. That is, “drive in your best behavior, whether or not someone is looking.”

From the get-go Kyle would often times push the EV with youthful abandon. I realized then that this wasn’t at all misplaced abandon. It was just because the car had enough gusto to deliver.

So when I got behind the wheel, I had to act manly and fatherly, disciplined and in form. But I did have a mission. To spend as much power as I could without going over the speed limit. Since braking caused regeneration, I did little of that. I also was heavy on the pedal just to make sure I consumed as much power as I could in the 54-kilometers I was to cover.

Mission accomplished. We were at 33 percent when we reached Shell La Union. I expected that going up the mountain we’d stall. But we didn’t. We had a 10 percent recharge but I calculated (with my poor math) that the drive up the mountain would be a big stress on the BYD’s Blade battery.

All these thoughts proved to be as credible as a political propagandist and troll. The BYD Atto 3 dissed all the misinformation in my head and confirmed that this fear is largely unfounded, especially with thoughtful planning.

The way down

The next day, on the way down via the ziggy and zaggy Asin—Nangalisan—San Pascual Road, the drive was spirited. Kyle took the steering wheel first, pushing the car and the Chao Yang tires (we’d call it Yang Chao rice tires later) to its squeal-ish fullness. We felt the sidewalls were a bit bouncy even if the grip was just right.

That part of the road was fun. By the way the Asin route used to be part of the rail service from La Union to Baguio eons ago. It had two tunnels just enough for a car to pass. Today is listed by the DPWH as a major road to the Benguet province.

Stage two on the ride back was mostly straight and Carlos took reins. I noticed though that they hijacked the route book and driver switchover to make sure I had to boring and straight roads. At first I felt gypped but recalled that I should be doing more sleeping than driving. So I arrested that thought.

The kids are alright

I am putting it in writing that Kyle and Carlos impressed me not only withe their driving skills but more so with the honesty and collaboration. They worked with different content creator outlets but they shared and exchanged information like they were in the same outfit. It wasn’t the case in my day, of breaking news and secrets.

A huge plus is that these young gentlemen had access to many cars even before they decided to make it a profession they actually don’t need. They had enough moolah in their coffers to buy cars if a test review wasn’t available. And they owned far better vehicles than any they are test driving so far.

I learned a lot with my 8 hours with them on the road–valuable lessons for a veteran like me, as well as technical exchanges which felt more like engineering discussions. We decided with no contest, that it isn’t the vehicle itself, nor is it the battery. It is the efficiency by which the battery is used, a well-planned route (including landmarks along the way) which means hoodwinks, and non-thinkers should not drive an EV.

One last note. Kyle’s playlist had songs from my generation. I asked him why, he said “why not?” Carlos on the other hand played songs Korean, Japanese and electronic, which I was familiar to, because of my children. Basically, gamer’s music, I guess. So in between the lack of engine noise of the Atto 3, we were able to bond with the atmosphere.

At the end of the journey, I had gained a lot of respect for both of them. And if they were reflective of the new generation of motoring content creators and journalists, it was good. Really good.

So good that I found myself humming, Pete Townsend’s “The Kids Are Alright.” (Which was not on Kyle’s playlist.)

DEMOCRACY ON THE LINE: Deepfakes in elections

Raymond G.B. Tribdino

March 20, 2024

IN THE chatrooms found under the Dark Web, calls for synthetic media are now widespread. With the US National elections coming up on November 5, 2024, and some form of general elections in other countries including Bolivia, Chile, India, Japan and the Philippines coming up in 2025, there are a lot of both offers and inquiries for deepfake services.

Synthetic media refers to content that is created or modified using artificial intelligence and machine learning technologies. This includes images, videos, audio, and text that are generated or altered in such a way that they appear realistic, even if they do not depict real events or individuals. These can be artificial intelligence (AI) altered images, photos, altered recording, and synthesized voices, as well as video or audio deepfakes.

Deepfakes, which are a type of synthetic media, use deep learning techniques prompted by AI and machine learning (ML) to replace the likeness of one person with another in a video or audio recording, making it seem as if the person is saying or doing something they did not say or do. This technology can create highly convincing forgeries, making it challenging to distinguish between real and fake content.

A recent virtual press conference with experts from IBM confirmed that there is evidence that AI and deepfakes may be used to influence democratic processes. Already last January, snippets of US President Joe Biden’s words were used in a robocall that encouraged voters not to vote in the November polls.

The Philippines ranks highly in social media and web presence with digital media consumption being high and political engagement being intense, the potential for deepfakes to influence public opinion and election outcomes is a critical issue. Already on platforms like X and Instagram, propaganda fueled by already disproven narratives involving the West Philippine Sea, the drug war, and many tired memes by paid trolls and their managers.

Deepfakes can be used in various ways to influence an election.

First, it can be used for character assassination. A deepfake video could show a political candidate engaging in illegal or immoral behavior, damaging their reputation and electoral prospects. Next, it can be used to create videos or a sound byte of opponents making controversial statements or promises, misleading voters about their positions.

The best use case for deepfakes is fake news proliferation. Since it could be used to create convincing fake news stories, exacerbating misinformation and affecting public opinion. Under these deep faking methods, false endorsements can be made, like the Biden robot cast. Now, imagine a scenario where a video circulates showing a popular celebrity or public figure endorsing a candidate. If believed, this could sway a significant number of votes, especially in a country where celebrity endorsements carry substantial weight.

The primary risk of deepfakes in politics is the erosion of trust in the media and democratic institutions. When voters cannot trust what they see or hear, it undermines the democratic process and can lead to polarization, confusion, and a disenfranchised electorate.

Combatting the threat of deepfakes, require several strategies can be employed, using AI detection tools to identify and flag false content, for example. Then by establishing laws that penalize the creation and distribution of malicious content, with clear definitions and standards.

Already being done now are extensive media literacy campaigns are being done by various groups globally. These campaigns encourage critical thinking and skepticism toward suspicious media content. Finally, by collaborating with other nations and international organizations to share best practices, technologies, and strategies to combat synthetic media.

Major wins for Hyundai, Geely, and Mitsubishi at IF Design Awards

Raymond G.B. Tribdino

March 19, 2024

IF Design Awards winners. (From left to right) the Hyundai Ioniq N, Mitsubishi Tritron and Geely Yinhe E8.

THE prestigious iF Design Award 2024 recognized outstanding design achievements from around the globe. Three brands, Mitsubishi Motors, Hyundai, and Geely won top tier awards in their respective categories.

Mitsubishi Motors emerged victorious with two awards. First is for the all-new Triton, its’ one-ton pickup truck, known for its robustness and global popularity, impressed the judges with its “daring expression” and “imposing look.” The functional interior prioritizes driver ease of use.

Second went to the all-new Xforce compact SUV which offers a balance of comfort, practicality, and maneuverability. The “Silky & Solid” design concept creates a stylish yet robust aesthetic, while the interior boasts a cutting-edge feel with a large display panel.

Hyundai Motor Company continued its decade-long winning streak at the iF Design Awards, taking home honors for several vehicles. The multi-awarded IONIQ 5 has a recharge with the N. This electric vehicle represents a new segment for Hyundai, blending high-performance with the brand’s Electric Global Modular Platform (E-GMP) technology. Praised as a “game-changer” and the “benchmark” for high-performance EVs, IONIQ 5 N also secured the 2024 Top Gear Car of the Year Award.

The all-new Santa Fe recently released in the Philippines also got its own trophy. The fifth-generation of this iconic mid-size SUV enhances its appeal with a class-leading, spacious interior and bold design. The longer wheelbase allows for improved third-row seating, making it a compelling option for families.

A never seen before, Santa Fe XRT Concept, designed for adventure enthusiasts, this concept car tackles challenging terrain with ease and offers versatile utility. It caters to those seeking the thrill of the outdoors.

Geely celebrated the recognition of its Yinhe E8, a pure electric sedan that stood out from nearly 11,000 entries. The award underscores Geely’s commitment to “high-value” design and its “new design paradigm.”

The Yinhe E8 integrates culture, technology, and user needs seamlessly. This flagship sedan features the world’s first mass-produced integrated luminous front face and a 45-inch 8K unbounded smart screen, prioritizing both aesthetics and functionality.

Geely’s design team embraces diversity and inclusivity, fostering innovation through the collaboration of designers from various backgrounds. This approach aligns with the company’s vision of leading the era of smart electric vehicles with a “new design paradigm.”

The iF Design Award honors design excellence across various categories. These wins by Mitsubishi Motors, Hyundai, and Geely showcase their commitment to innovation, functionality, and user experience in the automotive industry.

5th Gen Hyundai Santa Fe finally arrives

Raymond G.B. Tribdino

March 12, 2024

All-new Hyundai Sante Fe.

“The wait is over, we are excited to be offering the much-anticipated all-new Santa Fe to our Filipino customers,” Dongwook Lee, President of Hyundai Motor Philippines, Inc. (HMPH) said as the first units of the SUV hit their showrooms.

Shown to the media late last year, the 5th generation Santa Fe is amid-size SUV boasts a complete design overhaul and enhanced features, staying true to its signature “adventure-meets-city” appeal.

The core concept for this new Santa Fe is “Open For More,” inspired by its wider tailgate opening. This design element acts as the starting point for the vehicle’s transformation, creating a “terrace-like” living space that seamlessly blends urban life with outdoor adventures.

The 5th generation Santa Fe features a distinct boxier and bolder silhouette. It’s 45mm longer and 95mm higher than its predecessor, with a shorter overhang for a maximized wheelbase (extended by 50mm) and a wider tailgate (by 145mm). This translates to improved interior space for passengers and cargo.

Hyundai prioritized maintaining a low coefficient drag despite the larger body. Strategic design elements like angled side mirrors, active air flaps (front bumper top and bottom), skid plates (front/rear bumpers), and a rear spoiler, contribute to better driving comfort and fuel efficiency.

Versatility is key with the inclusion of a bridge-type roof rail alongside the dual sunroof, allowing for easy mounting of accessories or additional storage. A C-Pillar Assist Handle (withstands up to 200kg) has also been added for safer access to the roof for tasks like car washing. This handle has a sleek built-in glass cover that locks for security.

The exterior is further accentuated by sharp wheel arches and 21-inch black ink wheels with Continental tires. The signature “H” motif is evident throughout the Santa Fe, appearing on the LED horizontal lamps with daytime running lights (DRL), front bumper garnish, radiator grille, and rear taillights. This motif continues inside on elements like the front dashboard mood lights, air conditioning vents, and seat stitching.

The interior offers a refined and upscale feel in contrast to the bold exterior. The “plus alpha” space philosophy emphasizes a seamless connection between indoor and outdoor living. The fully foldable second and third-row seats transform the Santa Fe into a spacious cargo bed for various needs, from groceries and sports equipment to camping gear.

The driver’s seat boasts a 12.3-inch panoramic curved display for the instrument cluster and infotainment system. A first for Hyundai, the Santa Fe features a user-friendly and secure fingerprint recognition system that allows for customized seat memory settings and personalized infotainment access. This technology aligns with Hyundai’s proactive efforts in expanding software-defined vehicles.

Continuing with the firsts, a UV-C sterilization tray sits atop the glove box, a feature retained from the Santa Fe’s conceptualization during the pandemic. A dual wireless charging pad sits below the full-touch climate control panel. Additionally, 6 USB-C ports and a 12-volt socket cater to users who prefer wired connections.

The ergonomically designed center console offers thoughtful storage solutions, including a bottom space between the front seats and a bi-directional console box with a lower sliding tray (another first). This innovative tray opens from both ends and has a removable divider, allowing for a variety of uses.

The 5th generation Santa Fe is powered by a 2.5-liter turbocharged engine paired with an 8-speed dual-clutch transmission, producing 281 horsepower and 422 Nm of torque. It utilizes a column-type shift-by-wire system similar to Hyundai’s electric cars, the IONIQ 5 and IONIQ 6. Users can adjust drive and terrain settings based on their preferences, with eight modes available: Normal, Eco, Sport, Smart, Auto, Sand, Mud, and Snow.

The Santa Fe comes equipped with Hyundai Traction (HTRAC) AWD and Downhill Brake Control for navigating challenging weather conditions or difficult terrains, empowering users with peace of mind for their active lifestyles.

Beyond airbags, the Hyundai SmartSense suite of safety features provides valuable driver assistance. These include Smart Cruise Control with Stop and Go, Forward Collision Avoidance, Lane Following and Keeping, Blindspot View Monitor, Reverse Parking Collision Avoidance, Parking Distance Warning, Manual Speed Limit Assist, Rear Occupant Alert, and Surround View Monitor. These features aim to reduce driver fatigue and enhance user confidence during daily commutes or weekend getaways.

Prices are as follows. For the 2.5T Calligraphy 8DCT AWD, its P3.100M. The 2.5 GLS 8AT AWD is priced at P2.54M and the 2.5 GLS 8AT 2WD at P2.410M.

FORD BRONCO, 7TH GEN MUSTANG CAN NOW BE RESERVED ONLINE : Disrupting the performance car market yet again

Raymond G.B. Tribdino

February 27, 2024

The Ford Mustang (left) and the all-new Bronco (right) are now available via online reservation.

FORD Philippines disrupts the performance car market once again by finalizing an announcement made by Ford PH Managing Director Mike Breen, at an informal media get together–the all new Bronco and the 7^th Generation Mustang are now accepting reservations, and will likely be launched together or one after the other.

The all-new Bronco will cost P4.998M while the Mustang starts at P3.999M for the 5.0L GT and P3.499M for the 2.3L EcoBoost Premium Fastback. The Bronco will be reintroduced not only in the Philippines globally. The last local distribution of the Bronco in the country was in 1974.

“We are ecstatic to finally add the all-new Bronco to our stable of highly capable off-road vehicles in the country,” Breen said. During the February 15 media gathering he mentioned that reservations for both performance cars were to be done online to assure slots for enthusiasts all over the country.

“The 7^th generation Ford Mustang promises unique drives with its mix of performance and iconic style. We invite customers and fans to reserve online today to soon experience the thrill of being behind the wheel of a Ford icon,” Breen said,

He added that the opportunity to be one of the first to own the all-new Ford Bronco is here and encourages customers looking for a rugged, off-road capable vehicle to reserve online.

The all-new Bronco is built to tackle the toughest challenges with its muscular 5-door design, featuring bold lines and a removable hard top for open-air adventures. Conquer any trail with ease thanks to the available Sasquatch package, which equips the Bronco with 17-inch black high-gloss aluminum wheels, high-clearance suspension and fender flares, and aggressive mud-terrain tires.

Under the hood lies a powerful 2.7L EcoBoost V6 engine with Auto Start-Stop technology, mated to a 10-speed automatic transmission, delivering 335 PS and 555 Nm of torque. Choose from various driving modes to optimize performance for any terrain,and engage the advanced 4×4 system for enhanced traction and stability. The innovative G.O.A.T. Modes (Goes Over Any Type of Terrain) allow you to easily adjust the Bronco’s performance to match road conditions with a simple turn of a dial.

The Bronco’s spacious and functional cabin offers leather-trimmed seats in two-tone color options, with power adjustments for the driver and front passenger. The second-row folds flat for extra cargo space and features a recline function with cup holders for added comfort. Stay connected and entertained with the SYNC 4 system featuring a 12-inch touchscreen and enhanced voice recognition. A 360-degree camera aids in navigating tight spaces, while a B&O sound system with 10 speakers ensures a thrilling listening experience on any adventure.

Safety is paramount in the Bronco, with Ford Co-Pilot360 technology offering features like adaptive cruise control, blind spot monitoring with cross-traffic alert, lane keeping system, and pre-collision assist with automatic emergency braking. Additionally, the FordPass app allows you to monitor your Bronco remotely and access features like vehicle status and location.

Meanwhile, the latest generation Mustang delivers a thrilling driving experience with its choice of two potent engines. The GT Premium Fastback boasts a 5.0L Ti-VCT V8 engine paired with a 10-speed SelectShift automatic transmission, churning out 493 PS and 567 Nm of torque. The EcoBoost Premium Fastback comes equipped with a 2.3L EcoBoost engine mated to the same transmission, generating 319 PS and 475 Nm of torque.

Both variants offer selectable drive modes, allowing you to tailor the Mustang’s performance to your needs, whether cruising on the highway or carving up a racetrack. The standard MagneRide Damping System enhances handling precision and comfort, while Brembo brakes provide outstanding stopping power. Its’ aggressive stance is accentuated by 19-inch aluminum wheels in unique designs for each variant.

Inside, the driver and passengers are treated to luxurious RECARO leather-trimmed sport seats and a driver-focused cockpit with soft-touch materials throughout.

Technology meets muscle in the Mustang’s cabin. A new 13-inch digital instrument cluster provides real-time information, while the SYNC 4 system with a 13-inch touchscreen offers seamless connectivity with enhanced voice recognition and wireless charging.

Safety is prioritized with Ford Co-Pilot360 technology, including features like blind spot monitoring with cross-traffic alert and braking, automatic high beams, post-impact braking, and adaptive cruise control with stop-and-go and lane centering assist. The Mustang also features pre-collision assist with automatic emergency braking and evasive steer assist, providing additional support for confident driving.

Connect with your Mustang even further through the FordPass app, which allows you to access features like vehicle status, location, and remote monitoring.

Both the Bronco and Mustang offer a range of vibrant color options, with additional exclusive choices available for the GT Mustang, “allowing you to personalize your ride and express your unique style.” A reservation fee of P30,000 is required and is deductible from the total vehicle pricing.

Boomi: A driving force in automation and integration

Raymond G.B. Tribdino

February 10, 2024

IN the realm of cloud integration and automation, vendors present a slew of solutions, almost generic at their applications, and have the flexibility to do a one-size-fits-all. The usual result is creating silos–for data or systems–which end up to be fast solutions, but have no long-term value. In the face of such “availability” of technology, tech expert Boomi emerges as a pivotal player, especially noted for its influence in the manufacturing industry and beyond.

As a leading cloud Integration Platform as a Service (iPaaS) provider, Boomi’s platform is renowned for its user-friendly nature, empowering businesses to bridge the gaps between siloed systems, automate complex workflows, and derive actionable insights from data.

Malaya Business Insight speaks to David Irecki, Director of Solutions Consulting, for Asia Pacific-Japan at Boomi to find out how its solutions transform manufacturing, by enhancing operational efficiency through the dismantling data silos.

Malaya Business Insight (MBI): How does Boomi’s automation platform help the manufacturing sector and exactly how can it automate their workflows?

David Irecki (DI): “The Boomi platform drives digital transformation in manufacturing by unifying legacy and cloud systems’ silos and delivering agility and precision in the Industry 4.0 era.

Manufacturers can quickly and easily connect systems, breaking through data silos to achieve end-to-end operational efficiency and deliver visibility across every aspect of the business. Benefits include:

Enhanced supply chain efficiency – Reduce waste and delays by building seamless workflows which bridge data silos and align stakeholders across the extended enterprise.
Empowered manufacturing competitiveness – Integrate information from Internet of Things (IoT) systems and unearth crucial insights into operations that unlock new efficiencies.
Seamlessly automated B2B connectivity – Extend automated transactions to the entire marketplace by establishing frictionless EDI via built-in support for AS2, X12, EDIFACT, and APIs.
Improved customer satisfaction – Bring together responsive applications to leverage direct-to-consumer opportunities and connect inventory, orders, as well as customer systems with e-commerce platforms.
Better quality assurance – Identify and correct defects by eliminating production guesswork. Tie in R&D and production systems to customer service and warranty claims so problems are understood and remediated better and faster.
Reduced downtime – Harness low-code workflows to deploy the digital tools that automatically monitor, detect, and create maintenance requests.
Real-time decision-making – Bring together disparate applications to give impetus for greater understanding of customers, production output, performance, and profitability via a 360-degree view.

Manufacturers that pursue smart factory initiatives can take full advantage of robotics, artificial intelligence (AI), as well as the Internet of Things (IoT) to improve operations. With reliable connected and predictive processes, manufacturers can strive for sustainable manufacturing processes in line with environmental, social and governance factors.”

According to Irecki, this evolution leads to significant reductions in waste, boosts in supply chain agility, and improvements in quality assurance, setting a new standard for operational excellence. The integration capabilities extend to Internet of Things (IoT) systems and business-to-business (B2B) transactions, ensuring seamless connectivity. This integration not only gives manufacturers a competitive advantage in a connected ecosystem but also arms them with AI-powered insights. These insights are crucial for predictive maintenance, optimizing resource distribution, and facilitating real-time decision-making, marking a leap towards intelligent manufacturing.

A notable aspect of Boomi’s platform is its low-code/no-code approach, which democratizes automation by enabling non-technical users to contribute to the automation process with their expertise. This strategy not only alleviates the burden on IT resources but also encourages innovation across the organization. A case in point is LTIMindtree, a global digital transformation partner, which utilizes Boomi’s low-code solutions to craft new integrations and foster innovation within their framework.

MB: How does Boomi’s low-code/no-code approach empower non-technical users to participate in the automation process? Does it diminish the workforce’s capacity for critical thinking and problem-solving?

DI: “Boomi’s low-code/no-code approach empowers a whole new layer of the workforce to come up with IT solutions that can make a major impact on their area of expertise. Due to their substantial subject matter knowledge, these business users have untapped insight into how processes can be more efficient and effective.

For instance, the global digital transformation partner to over 700 global enterprises, LTIMindtree leverages Boomi’s low-code solutions to develop new integrations that enable them to provide outstanding counsel to customers.

Through real-time integration covering a range of patterns across cloud and on-premises environments, LTIMindTree can democratize innovation. Furthermore, the company also freed IT from repetitive tasks, significantly driving up developer productivity.”

Boomi’s platform is not confined to manufacturing but extends its benefits across industries including hospitality, retail, and consumer sectors. Its pre-built connectors and integrations expedite the delivery of digital experiences at scale.

MB: Boomi’s solutions help organizations comply with industry regulations and data privacy requirements but are these country or region-specific?

DI: “Boomi helps businesses become data driven – and while this enables enterprises to unlock new business opportunities, it also equips them to be more agile in terms of compliance.

For instance, JERA – Japan’s largest power company, with 76 gigawatts capacity – leveraged Boomi’s solutions to streamline mandatory reporting to Japanese regulators and the Japanese Energy Power Exchange (JPEX).

Similarly, Yazaki-Torres Manufacturing, the Philippines’ largest wiring harness manufacturer and top exporter of automotive parts, deployed the Boomi platform to integrate invoice data in line with the Philippine government’s move to digitize tax and administrative systems.”

Boomi’s commitment to user-friendly automation, seamless AI integration, and stringent compliance standards positions it as a linchpin in the digital transformation journey of various sectors. Its dedication to empowering non-technical users and promoting innovation underscores its leadership in the iPaaS market.

MB: Tell me more about IPaas
DI: “Boomi is one of the only IPaaS vendors that is FedRAMP Authorized. We have a history of over 20 years of constantly working to ensure that our compliance meets the stringent standards set by governments, tens of thousands of customers, and all of their thoughtful security & privacy organizations.

In Australia, we are recognized for providing comprehensive security controls. Boomi is Information Security Registered Assessors Program (IRAP) assessed — a common framework recognized by Australian Government agencies to assess a vendor’s security posture.”

Boomi stands out as a key catalyst in the technological landscape, simplifying complex automation challenges, fostering seamless data connectivity, and unlocking invaluable insights for businesses across a myriad of sectors. Its comprehensive approach to integration and automation signifies a major stride towards the future of digital transformation.

Certification irregularities at Toyota uncovered

Raymond G.B. Tribdino

January 30, 2024

The Fortuner produced Thailand during four month period in 2020 is affected. It is not clear if these cars made its way to the Philippines,

TOYOTA Industries Corporation (TICO) reported unsettling findings to Toyota Motor Corporation (Toyota) in Japan. These findings involve potential certification irregularities connected to inappropriate domestic emissions certification for engines used in forklifts and construction machinery, which are also shared with a variety of Toyota vehicles sold globally.

TICO, entrusted by Toyota to develop diesel engines for automobiles, received a report from the special investigation committee led by Hiroshi Inoue. The investigation, commissioned by Toyota to TICO,

has unveiled irregularities in the certification process of three diesel engine models for automobiles, including those for earlier versions of the Fortuner, Hilux, and Innova, produced in the Middle East, India and Asia between May to July 2020. Vehicles produced for the Philippine market coming from Toyota Motor Thailand Co., Ltd., are included in the list.

During the certification testing, engines’ horsepower output performance was manipulated using ECUs with different software from mass production, resulting in artificially smoother and less variable performance values. Ten vehicle models globally, including six in Japan, are equipped with these affected engines.

“We have meticulously re-verified mass-produced products at the manufacturing plant and confirmed that the impacted engines and vehicles indeed meet the required engine performance output standards. Consequently, there is no necessity to halt the use of the affected engines or vehicles. Nevertheless, we deeply apologize to our valued customers who have supported these vehicles and endured an extended wait. Our sincere apologies extend to all stakeholders who have experienced significant inconvenience and concern due to these developments,” Inoue said in the press statement following the public announcement.

In light of the investigation’s outcomes, TICO has decided to temporarily halt shipments of the affected engines, and Toyota has likewise opted to suspend shipments of vehicles equipped with these engines. Moving forward, we will offer comprehensive explanations to the authorities and swiftly implement appropriate actions, which may include conducting tests under the observation of independent witnesses when deemed necessary.

Certification is pivotal, as it involves national authorities validating in advance that vehicles meet stringent standards, ensuring peace of mind for customers. The proper certification process is an essential foundation for any automobile manufacturer. We acknowledge the gravity of the situation, as repeated certification irregularities at TICO, following those at Daihatsu, have profoundly shaken the core of our identity as an automobile manufacturer.

“TICO has informed us of their intention to provide exhaustive explanations to the authorities, alongside implementing corrective measures under their guidance, to rebuild trust among customers and stakeholders as a reputable and certified manufacturer,” the press statement continued.

Furthermore, the restructuring of the affected business will require a fundamental shift in the mindset of all individuals, from leadership to employees, and a profound transformation of corporate culture. Such endeavors cannot be accomplished overnight. Consequently, Toyota, in its role as the entity responsible for transferring the diesel engine business, will continue to provide support in the revitalization of TICO’s engine business.

In their capacity as overseers of these tests, they acknowledge the lack of sufficient attention and awareness concerning the deviation from legal and regulatory procedures. Moving forward, they intend to actively engage in all company-wide initiatives aimed at assisting TICO’s recovery and conducting a comprehensive review of the situation to ensure that safety and quality remain paramount in all endeavors.

Government, healthcare and hospitality sectors are key to growth in PH, ALE says

Raymond G.B. Tribdino

January 24, 2024

Alcatel-Lucent Enterprises executives. (From left to right) Kenny Ng, Head of Worldwide Market Development,; Ilya Gutlin, senior vice president of sales of Alcatel-Lucent Enterprise; Damien Delard, VP APAC Channels and Head of Sales for SEA & NEA; Kit Andal, Country Manager at Alcatel-Lucent Enterprise Philippines.

ALCATEL-Lucent Enterprise (ALE), a leading provider of communications, networking, and cloud solutions said the government, healthcare, and hospitality sectors are the key growth drivers in the Philippines.

“In the government sector, we will focus on defense, development of smart cities and government institutions while hospitals, nursing homes, and pharmaceuticals are going to be our areas of concentration in healthcare. In the hospitality group, our key focus areas are smart hotels, resorts, cruise ships, theme parks, and museums,” Ilya Gutlin, senior vice president of sales of ALE, told reporters in a press briefing held in Makati City.

The executives present during the media briefing said that they are focused on speeding up digital transformation even for a handful of clients who still have, operate, and maintain legacy systems. Gutlin did not specify who these companies were but said they were mostly those needing and keeping databases.

“We are in a unique position because we still have the expertise to manage these mainframes and legacy systems, but at the same time commit to businesses of all sizes to thrive in the ever-evolving digital landscape,” Gutlin said.

This expertise in network infrastructure, security, and collaboration tools paves the way for enhanced efficiency, increased productivity, and improved experiences for its clients.

Working with government

Damien Delard, vice president for Taiwan, Southeast Asia, and Japan, said ALE has been working closely with the Department of National Defense, the Armed Forces of the Philippines, and the Philippines National Police for several decades on developing the country’s cybersecurity capabilities. He added that developing cybersecurity services is not a simple task as it demands several layers to ensure the network is secured.

“Right now, the push will be stronger on the cloud,” said Delard.

Further, ALE is bullish on the Philippines as its information communications technology market is expected to grow at a compound annual growth rate of 10.54% over the forecast period to reach $ 33.93 billion by 2027. “The rapid rise of the network infrastructure market in the Philippines with service providers dominating the market is also one big driver,” said Gutlin.

Talent pool and robust partnerships

Building robust partnerships with local companies provides deeper support and caters to specific regional needs.

ALE also recognizes the importance of fostering a future-ready workforce.

Their dedication to training and development programs empowers local IT professionals with the skills needed to navigate the ever-changing tech landscape. This investment contributes to building a vibrant tech ecosystem within the Philippines.

Staying ahead of the curve is paramount for the company. This is why they actively invest in research and development, ensuring their solutions incorporate the latest technological advancements. This includes collaborations with cloud providers like Microsoft Azure to offer flexible hybrid cloud solutions, empowering businesses with greater agility and scalability.

Moreover, ALE also has a major presence in the local healthcare and hospitality sectors.

The Asian Hospital and Medical Center is one major client of ALE as it developed the medical institution’s network solutions that ensure seamless connectivity.

“ALE knows the healthcare industry and has delivered a cost-effective, easy-to-operate and easy-to-manage network solution that provides the high-speed, reliable connectivity the Asian Hospital needs,” said Edwin Tambeling, Senior Manager for Facilities Infrastructure of Asian Hospital and Medical Center.

Empowered to compete on a global stage

“Among the real-world impacts enabled by the ALE solution, is the ability to quickly and easily access information to make informed decisions about patient care. We are excited to be a part of that,” said Kit Andal, Country Manager at Alcatel-Lucent Enterprise Philippines.

In partnership with Finnish networks company, ALE has developed a robust network connectivity in Solaire and Okada.

As the country embraces digital transformation, Gutlin says ALE stands at the forefront, providing the tools and expertise businesses need to succeed.

For 2024, Gutlin explained that to further strengthen ALE’s position in the key-focused verticals, addressing customers’ business challenges with its end-to-end portfolio to minimize customer total cost of operation is just one aspect. The business goal to maximize return on investment is another phase, yet the most important part is the a sustainable digital transformation, which ALE intends to ride out with its clients.

This clear manifestation of local partnerships, innovation, and talent development ensures that Philippine businesses are not just connected, “but also empowered to compete on a global stage.”— with Raoul Sabater

OMODA TO FINALLY LAUNCH IN MIAS 2024: Three months delayed: is worth the wait?

Raymond G.B. Tribdino

January 23, 2024

Omoda 5

AFTER whetting the appetites of the market for its new, fashionable and below P1.5M compact SUVs last year, Omoda Philippines’ launch did not push through–a delay of three months. This left many disappointed, especially after the brand’s marketing blitz globally sold nearly 150,000 cars in a year since its debut.

News outlets had reported an expected arrival of both Omoda and Jaecoo in the Philippines before the end of 2023. The Omoda 5, the 5 EV, and Jaecoo 7 were showcased at the Auto Shanghai 2023, generating more buzz for their upcoming Philippine debut. Then there were random pictures in Makati and BGC of an Omoda SUV being unloaded from a truck. But nothing materialized.

In a press conference recently, Omoda and Jaecoo (O&J) Philippines Director Marco Chen confirmed that the brands will definitely launch side by side in a dealer in Manila, and will be debuting the Omoda 5, 5EV and Jaecoo 7, Jaecoo 8 and another yet to be revealed vehicle at the upcoming Manila International Auto Show in April this year.

Chen said that the delay in their launch was only because “we wanted to make sure all of the components for the launch in the Philippines is ready. This means dealerships are secure and the banks are ready to cooperate with us to make it successful.”

Officially the reason for the delay is the preparation of all the necessary elements to make a successful entry to the Philippines, a market which at this time is already saturated with Chinese car brands that are almost at par with each other in terms of powertrains, features, and even pricing. Unofficially, it is because the brand made sure that there was availability of vehicles, which have become best sellers in Omoda’s new markets globally because of the stunning designs and multi-layered features in powertrain, interior and its stunning designs.

Chen told journalists at the limited press conference, that in the markets where Omoda is already available–China, Russia, Mexico, Brazil, Morocco, Turkey, Egypt, and Indonesia– already sold over 135,000 last November and an additional 12,000 units for December bringing to a total of over 147,000 cars sold.

“In the Philippines our plan is customer first–this means make sure our models are right for the market which includes both ICE, hybrids, and full EVs,” Chen said responding to a question from Malaya Business Insight.

“We wanted to make sure all of the components for the launch in the Philippines are ready. This isn’t about setbacks, it’s about meticulous planning, ensuring every element is perfect for a phenomenal Philippine debut,” John Ezekiel “Uzzi” Asuncion, Brand Manager for O&J in the Philippines said.

Asuncion explained that part of the preparation was securing partnerships. Before the year ended, collaboration with BDO Bank for financing and a network of 10 dealer groups across the country were established.

Chen and his team aren’t just focused on the launch day.

“We’re both piloting and plotting the best course of action,” Chen stated. “We are building up a robust dealership network, securing strong financial partnerships, and most importantly, prioritizing the customer experience.”

Was it worth the wait?

O&J’s strategic pause ensures they’re not just another fleeting brand, according to Asuncion, whose experience in the automotive industry is a big plus for the brand’s positioning in the market. He also said that they are gearing up for a showstopping presentation at the 2024 MIAS, including test drives, a possible reveal of a PHEV, and the official announcement of their first dealership.

All these to make up for lost time and to declare their arrival on the Philippine automotive scene with a bang, not a whimper. — with Lech Quiambao.

123...35 Page 2 of 35

About us