Sales of Ford Philippines grew 35 percent to 20,008 units in 2021, boosting optimism for even better performance this year.
“We are optimistic that we will be able sustain the momentum in 2022 as we continue to partner with our dealers, partners, and employees in bringing our segment-leading vehicles to more Filipino customers and enhancing the Ford ownership experience,” said Michael Breen, managing director of Ford Philippines.
With consumer demand for vehicles on an upswing towards the end of last year, Ford said its fourth quarter sales grew 9 percent from the previous quarter to 5,301 vehicles.
Ford achieved its second best retail month in December with sales reaching 1,851 vehicles.
Last year’s performance was driven by the Ford Ranger pick-up and Ford Territory sport utility vehicle.
The Ford Ranger was the top-selling Ford vehicle last year, with full-year retail sales reaching 9,184 vehicles. The Ranger remained the best-selling 4×4 pickup truck last year with 5,490 vehicles sold led by the Ranger Raptor, cornering a market share of 36 percent in the 4×4 pickup segment.
For the second year in a row, the Ford Territory was the country’s best-selling small SUV in 2021, with full-year retail sales reaching 6,881 vehicles and a market share of 55 percent.
The Ford Territory achieved a number of sales milestones last year, reaching its 5,000th customer milestone in June and 8,000th customer milestone in November.
The Ford Everest mid-size SUV and Ford EcoSport mini-SUV also contributed to overall retail sales, with 1,772 vehicles and 1,500 vehicles sold in 2021, respectively.
In 2021, Ford also widened its North American vehicle portfolio with the launch of the Mustang Shelby® GT500®, All-New F-150 Lariat, and All-New Explorer.
Ford also continued the expansion of its dealer network last year with the opening of Ford Talisay in Cebu to serve the growing number of customers in the province and nearby areas.
