“Diamond Star” Maricel Soriano has found her newest family in Bona Vita, a brand born out of the Cerezo family’s shared love for healthy coffee. The family’s journey into the coffee business, driven by passion, has not only been challenging but also immensely fulfilling. The success story took a remarkable turn with the success of their Bona Vita 8-in-1 Coffee, celebrated as “The Coffee That Makes Wonders” by its patrons.
“[This] partnership with Miss Maricel is undoubtedly our perfect mix. Her career has proved nothing but success to us and there is no doubt that it will also be the same for Bona Vita,” Jethro Cerezo, CEO of Bona Vita, said.
The partnership signifies a significant milestone for Bona Vita, showcasing its growth since its establishment. The company’s achievements, such as reaching target goals, expanding the team, and building strong partnerships, highlight the impact of their hard work and dedication over the years.
The family plans to increase their marketing initiatives with bigger advertisement investments across different platforms to compliment their boosting online sales performance.
“After 7 years of hard work, dedication and prayer, the brand ascends up the ladder. By the grace of God, Bona Vita is now #1 in various e-commerce shopping sites in the Philippines,” said COO Edgar Cerezo.
Even the “Diamond Star” is an avid consumer of Bona Vita Coffee and a supporter of the company’s mission and vision. With her own Bona Vita experience, she emphasizes the importance of prioritizing one’s health—making Bona Vita Coffee a perfect companion in achieving better health.
When asked about Bona Vita’s plans, Jethro Cerezo said, “A lot is in store for Bona Vita! More amazing and quality products [will be revealed] soon, which will definitely excite your taste buds and will be beneficial to your body and health.”
As the Cerezo family envisions a self-owned establishment within Metro Manila and branches nationwide in the next decade, Bona Vita remains dedicated to making waves in the healthcare industry. Their product lineup, including Bona Vita 8-in-1 Coffee Mix, BonaSlim 15-in-1 Coffee Mix, Bona Vita 8-in-1 Choco Drink, and Bona Vita Grapeseed Oil Extract, continues to receive love from consumers, motivating the family to innovate and provide top-notch products and services.
