Twenty years of impactful business, thousands and thousands of lives changed for the better, and Filipinos becoming more aware of mindful consumerism. Personal Collection Direct Selling, Inc. (PC) is celebrating 20 years of its Great Life Movement this year–a milestone marked by building a sustainable future for Filipinos and the environment.
Hand in hand with Personal Collection’s Great Life Movement is its Green Life Movement. The sustainable future that PC is building extends to the environment as it takes part in the circular economy with its manufacturing practices and programs.
Personal Collection is the first Filipino-owned company to transition from recyclable packaging to biodegradable packaging (it converted 83% of its packaging to biodegradable in a span of less than two years). While many local companies view sustainable practices as purely CSR initiatives, Personal Collection has adopted this as its manufacturing model and has been recognized with awards for its sustainability program over the last two years.
Through its #GreenLifeGreatLife campaign, Personal Collection earned recognitions from prestigious award-giving bodies: the 58th Anvil Awards (Anvil Award for Specialized PR Program: Advocacy Campaign), Asia Pacific Tambuli Awards 2023 (Gold Award for Leaders for Sustainability and Corporate Purpose), Asia Pacific Stevie Awards 2023 (Award for Innovation in Community Relations or Public Service Communications), Asia CEO Awards 2022 (Circle of Excellence Award for CSR Company of the Year), and Marketing Excellence Awards 2022 (Recognition for Excellence in Corporate Social Responsibility).
To kick off its 20th-anniversary celebrations, Personal Collection led 20 simultaneous nationwide cleanups, from La Trinidad, Benguet to Davao City, where volunteer PC dealers, and employees, and their friends collected 5 tons of trash from coastlines and estuaries. In the past 17 months, the company also led the planting of 172,437 mangroves and 65,400 trees in various parts of the country.
